Most, if not all, medical practices are facing a common challenge: to do more with less. With insurance reimbursements continuing to decrease, there is the need to reach more patient segments, more quickly and more precisely— and all while stabilizing marketing budgets. This is driving a need for innovative and cost effective marketing practices and none more so than in the area of digital content development and distribution. By adopting the Alliance Health System campaign marketing model, medical practices can expect to save in execution and increase their exposure to market.